If you’ve ever studied any type of marketing, then you’ve heard about the power of Joint Ventures.

Yet most folks never really implement JV marketing into their business.

Why?

Well, because putting it all together takes a little work. And most folks get hung up with one or 2 steps and then go nowhere with this.

But that’s a big mistake.

Because when you work through those pieces and get a strong JV partner in place for ongoing promotion…

…oh baby, watch out!

Here’s just a few of the highlights covered in this great case study from VIP member Jeremy Gritton:

• Why MOST people struggle with implementation on JV marketing (and how to overcome this obstacle fast)

• 3 hidden “pools” of prospects you can access in your town right now

• What price points to consider with various JV list target markets

• Secrets to maximum response when sending endorsed mailings/promotions

And just as a sweet bonus, you’ll also find in this case study video:

• The one tip to hiring new staff that virtually guarantees you get the right people “on the bus”

Take a pen and paper out to take notes when watching this case study.

Because THIS strategy is absolutely a GAME CHANGER.

To your success,
Sean

P.S. Of all the folks we’ve taught JV marketing to over the years, I know of 2 clients who really implemented this system in a big way. And in both cases it’s more than 3x the size of their business. That’s worth taking note of, isn’t it?

P.P.S. We’ve finally reopened the door on VIP membership. Get on over and request your info-pak and application for complete details on the program.

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“You’ve given me more tools then we know what to do with! (a good problem) Overall we are up 50% in NET PROFIT this year since starting with the VIP program. Build-Your-Own-Package was an amazing program and one I would never have thought to do as professionally as I was directed. Upon joining VIP we rolled this out and brought in $20,450 in gravy money. Raising The Rates Campaign is also a great program we are currently implementing with awesome results. Looking forward to see where we end up with that one!”

Paul Fetters
The Training Spot
Huntington Beach, CA

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“Holy Cow…. Where to start? With the help and support of the VIP program I purchased a training business from the owner of World Gym, gained access to his entire database of 5,000 people which has lead to a FIVE TIMES increase in both revenue and NET PROFIT! That is just for the first quarter of 2011. I’ve now stepped out of a coach/trainer and into 100% the owner of a business. MEGA TRAINING, coaching calls with Camelia, and then the VIP small group training day has changed everything for me this year. The VIP small group training forced me to analyze my business even deeper and be willing to take a risk to get where I want to be. I can not say enough thanks to everyone at NPE. Every single thing is above what I expect. When I first signed up for VIP I wondered how I would pay the $397 per month, but now I know with anything I purchase from you guys the return will be ten-fold. I am so thankful and will be a client for life!” Jeremy Gritton, Grittons Training System, Senoia, GA

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“Since the beginning of the year I’ve cut $120,000 in unnecessary expenses thanks to Camelia. Coaching and accountability has without a doubt kept me in the game. Eric’s BYOP campaign has brought in $12,000 in just 3 months. Finally getting referrals after 6 months of pushing through various campaigns. From 0 to 3 per month (converted to clients). Condition of doing business and we start working that angle from day 1-helps. One more thing. I regret not going with the Boot Camp website sooner. I went from 2 leads a month to 3 a week. And the auto-responder sequence works. I can’t believe I didn’t do this sooner. I finally get to see first hand the power of an automated sequence follow-up. People respond! All the training has been great. Camelia keeps me on track. And the office staff kicks ass and gets my questions answered fast. Thanks guys!” Dave Fannin, The Body Firm,Ft. Worth, TX

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“Ever since I joined VIP, I have been more focused on my day to day actions and now know how I can continue to move forward in my business. The two biggest improvements have been establishing my sales process through AUTO-CLOSER and creating my marketing calendar. Last month (April 2011), I DOUBLED my average INCOME and it has been my best month ever since I started my business.” Anna Dornier, TransForm FX Fitness Bootcamp, Martinez, CA

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“The focus and direction VIP has given me has been HUGE! Tons of tools, campaigns, coaching from Camelia and I’m starting to see some real growth in my business. We have just hired 2 new trainers. The Raise the Rates campaign brought in over $10,000 for us, the new Client Reactivation campaign brought in another $17,000.”

Trent Mitchell
Mitchell Fitness Systems
Torrance, CA

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“Since the beginning of this year we have tripled our sales with the VIP program! We always brought in about $10,000/month and now we are consistently bringing in an average of $30,000/month. We’re both out of training and now focusing 100% on working ON the business. We have hired 2 more full time trainers for a total of 4 full time and 1 part time trainer. We raised our rates by 10%. By doing the Raise The Rates campaign we allowed our clients to buy as many session for 15% off minimum of 20 sessions. This gave us cash right now of $18,907.00. Then we also gave the client the option to lock in current rate which created $55,016.00 in upcoming revenue. Total the campaign gave us $73,923.00 in Revenue, solidified longer term commitments, peace of mind, and above all we will have a better MARGIN. And to top that off this year by also doing the Pushups For Charity program we raised over $7,000.00 for WWP and we may hit $8,000 (I am still collecting checks!).” Arin Ralstin & Tony Lindauer Transformation Fitness and Wellness Indianapolis, IN

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“I have been steadily increasing revenue every single month from January 1 – April 30, 2011. The Body Balance Challenge has been a success. We have ran 3 of them and have had 30+ people in each one. The BBC has been a great way to generate new leads and get people going in a program then transitioning them into a long term commitment. The one on project management has helped me to put things down on paper instead of having a to do list that never gets completed. This has truly been a life changing program for me, my business and therefore my life. NPE is the best in the business without a doubt. I can’t imagine where I would be at right now without you guys.” Randy Hartz, Tryon Gym. Sioux Falls, SD

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“Since joining VIP I’ve moved from mentally working in my business and feeling afraid to hire… to actively seeking trainers and enjoying thinking of myself as a business OWNER. A really good shift. Also, I’ve stepped my client stick activities and am getting a better handle on the numbers. A ways to go yet but making good progress and feeling really good about that. I now find myself balking at doing the numbers and also actually GETTING the numbers from my overworked admin/wife. I’m hiring now, so hopefully I can free up more time to develop more income (especially with raise the rates) to hire a separate admin. DUPLICATOR has really helped me clear out head trash on hiring and working as a business owner. I’ve had about 20 good applicants. And narrowed it down to 3 I’m interviewing. That’s a big leap for me. COMMANDER is what I resist the most so I know it is good for me. I need to seek the difficult (the numbers) so just having done one project analysis in Project Manager Pro… I can see the future of large project control. I did a client reactivation campaign and got a lot of clients in to rejoin. 10 of them ended up staying on for a second full priced camp. So the total profit without looking at the numbers was over 3k… and will rise next month as they stay on. That’s a good return for an email! So far, I’m quite sure this is the best investment in business i have made to date and am really looking forward to seeing what the coming months, spring training… and my efforts this year will bring. THANK YOU, Sean, Eric, Camelia, and Dick and all the team.” Daniel Iverson, Iversen Enterprises, LLC, Portland, OR

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“Seriously?! The question should be what HAVEN’T I gotten out of my VIP Membership this year? The Simple System… all of the previous marketing programs, my marketing calendar… My accountability calls with Camelia… keeping up with my numbers. My Cash Flow Forecast tool. Best Body Challenge, Pushups For Charity. And moving to the small group training model. Went from 4 people in the program to 19 in 4 months ($800 to $2500/mo), Pushups for Charity – great collaboration with another VIP Member owner (Trey Eckerman) and my connection with VIP member Paul Fetters, have also really helped me create a group of folks I can speak with on a regular basis and grow with. Keep doing what you’re doing!” Tom Jackobs, Body3 Fitness Center, Houston, TX

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“I just started in February of this year so I’ve spent the last couple months implementing a lot of back office systems that should have been in place but I had never seen before. When I signed up in February I had a trainer with no job description, no formal out lay of expectations, no phone script, an ad-hoc sales system, pricing that was all over the board. Now I have a part-time admin (used DUPLICATOR) taking a load of work off my hands. The phone script is in place, consultations are pre-qualified, and a formalized sales system is in place. Everyone has job descriptions and clear expectations of their role and how to accomplish it. Right now, just 3 months in I can say that I have 15,000 times more confidence in my business. I am just starting to truly understand my numbers in terms of which ones and what they mean to my business. I have confidence that my business is set-up for the growth that I am working towards.

In February my first month with VIP I had $8,354 in sales, April 2011 3rd month with VIP $13,091.56 in sales. That’s a $4,737.56/month raise! Like everyone transitioning from training to running a business, letting go of clients is tough but is a necessary evil as everything else ramps up. It is easy to understand but hard to do, break-ups are never easy. The Raise the Rates campaign yielded $4,292 in new revenue in block session sales, and I’ve now got 9 clients on 12 month contracts at the new rates and brought everyone to a single pricing structure.

My studio was open for 12 months before I started with VIP, I feel the most confident I have ever felt with the direction and stability of my business. I am looking forward to building my dream business with your help. I look forward to the VIP Spring Training Event to actually get to speak with other professionals from around the country and hopefully be able to cultivate and leverage those relationships. Thanks for all that you have done to this point, and future thanks for being a guiding light toward my goals.” Tim Detmer, Finish It Fitness, Chesterfield, MO

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“This year has been all about systems for me. When you step away from the business and try to manage it from a distance it makes any “holes” in your systems seem like you can drive a truck through them. I’d say that DUPLICATOR/COMMANDER as well as DEEP CORE have been the two biggest systems for me so far this year. The better I get at managing staff, clients…myself…the better the business runs. And as you’ve coached, the more I delegate, the better the ship floats. But it’s the systems that are the cohesive glue that keeps it all together. With DEEP CORE I have been working very hard at getting more ‘poles’ in the water. I’m leveraging more publicity than I have in the past, we’ve found a great funnel with Groupon, and Sean helped me realize that when you’re fighting tooth and nail for every dollar that you have to seek out and find those small, seemingly insignificant avenues and put elbow grease into them and MAKE them work. We’ve found a partnership with a small community weekly newsletter that promotes local business. It uses print as well as social media marketing to promote us. I am also writing a weekly 200 word article for their publication, all for just $45 per week. In less than a month we’ve tracked over $10,000 in ticket items right back to this one media. An overwhelming ROI that would not have been possible without Sean pushing me to find it. We are grossing more each month than we did last year for each month respectively. The growth is small, but it’s still growth and I’ll take 10 straight years of that any day!! You guys are great! I just need to buckle down and keep doing the work! Keep pushing!” Clint Barr, Raising The Barr Fitness, Ridgeland, MS

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